As Europe’s leading home improvement retail group, Kingfisher is uniquely positioned to help households across our markets create greener, healthier homes. For decades, we’ve been embedding sustainability into the heart of our product design and development. From using lower-impact materials and processes to creating solutions that help people live more sustainably at home, we’re committed to making a real difference.
Already, more than 50% of our sales come from products and services that meet our Sustainable Home Product criteria - and we’re working to grow that number every year.
Our ambition is to get to 60% by the end of 2025.
The Sustainable Home Product programme is designed to identify the products across Kingfisher’s retail banners that deliver the greatest environmental benefits to our customers. Over 300 criteria in the Sustainable Home Product Guidelines describe features of products covering all stages of lifecycle from materials, manufacturing, use in our customers’ homes and end-of-life.
All criteria are reviewed annually by Bioregional, a charity and social enterprise. No criteria can be included without their agreement, ensuring independent oversight and credibility.
Products that meet the Sustainable Home Product criteria represent a key step in Kingfisher’s commitment to reducing the environmental impact of home improvement.
Criteria are derived from 9 attributes:
Assessing Sustainable Home Products
Product assessment is at the heart of the Sustainable Home Products programme. Each year, thousands of products - including both vendor-branded and own-label items - are assessed by Kingfisher’s Product Sustainability team.
Only products scoring B or higher are classified as Sustainable Home Products.
