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Our strategy
Better Homes. Better Lives. For Everyone. At Kingfisher, we believe a better world starts with better homes and we strive to help make that happen.
Put simply, our strategic plan – ‘Powered by Kingfisher’ – aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.
The differentiation of our retail banners across trade (Screwfix, TradePoint), discounters (Brico Dépôt France, Brico Dépôt Iberia), and more general DIY needs (B&Q, Castorama France, Castorama Poland, Brico Dépôt Romania, Koçtaş) is a unique strength for us; more so in a more volatile and uncertain world. Equally, Kingfisher’s scale and resources are a critical source of competitive advantage for our banners, providing product development and supply (through our industry-leading own exclusive brands), access to leading-edge technology, digital and data capabilities, as well as international support, sourcing and buying scale.
We are continuing to invest for growth in multiple areas of the business, underscoring our confidence in the medium to longer-term outlook for home improvement growth in our markets. We are pleased with the progress we have made over the last year, against the backdrop of what remains an extraordinarily challenging macroeconomic and consumer environment in our markets.
Grow by building on our different banners
Grow by building on our different banners proof points
30
Net new Screwfix stores opened in the UK and Ireland
10
Screwfix France stores opened - total of 30
5
Castorama Poland stores opened - total of 107
Figures from full year results ended 31 January 2025
Accelerate e-commerce through speed and choice
Accelerate e-commerce through speed and choice proof points
+19%
e-commerce sales penetration (up 1.6%pts)
40%
increase in Screwfix Sprint sales
£327m
marketplace GMV (up 62% year-on-year)
43%
of e-commerce sales from B&Q's marketplace, with c.2.1m SKUs live
Figures from full year results ended 31 January 2025
Build a data-led customer experience
Build a data-led customer experience proof points
£100m
sales delivered from AI-powered engines
100%
increase in web sales from recommendation engines vs legacy third-party solutions
c.10%
of B&Q and Castorama France's e-commerce sales driven by product recommendations
c.500k
interactions with Hello Casto since launch in 2023
Figures from full year results ended 31 January 2025
Differentiate and win through own exclusive brands (OEB)
OEB proof points
£5.5bn
total OEB sales, representing 43.7% of Group sales
3.0%
sub-category sales growth following launches of Magnusson Stakkur and Erbauer Connecx modular workshop storage systems
63.0%
of OEB sales from Sustainable Home Products
Figures from full year results ended 31 January 2025
Develop our trade business
Develop our trade business proof points
£1.5bn
total trade customer sales (excluding Screwfix), up 53% year-on-year
6.4%
increase in TradePoint sales, to £887m - 23.4% of B&Q sales
30%
increase in loyalty programme memberships
Figures from full year results ended 31 January 2025
Roll out compact store formats
Roll out compact store proof points
25
active tests across the UK, France, and Poland (3 added in 2024/25)
1
B&Q Local store opened - total of 11
7
Screwfix City stores opened - total of 19
1
Castorama Smart store opened
Figures from full year results ended 31 January 2025
Lead the industry in Responsible Business and energy efficiency
Lead the industry in Responsible Business and energy efficiency proof points
59
eNPS (Employee Net Promoter Score) - 2 points increase year on year
c.10k
SKUs showing Green Star marker
53.0%
of Group sales from SHPs, 10.0% of Group sales from energy and water-saving products
38.7%
reduction in intensity of Scope 3 emissions, exceeding target
66.0%
reduction in emissions from Scope 1 and 2, exceeding target
30.1%
women in senior leadershop team, 39.8% in management roles
Figures from full year results ended 31 January 2025
Human, Agile and lean
Agile and lean proof points
c.£120m
structural cost reductions and productivity gains
£107m
lower same-store net inventory year on year
Figures from full year results ended 31 January 2025