Our strategy

Better Homes. Better Lives. For Everyone. At Kingfisher, we believe a better world starts with better homes and we strive to help make that happen.

Put simply, our strategic plan – ‘Powered by Kingfisher’ – aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.

The differentiation of our retail banners across trade (Screwfix, TradePoint), discounters (Brico Dépôt France, Brico Dépôt Iberia), and more general DIY needs (B&Q, Castorama France, Castorama Poland, Brico Dépôt Romania, Koçtaş) is a unique strength for us; more so in a more volatile and uncertain world. Equally, Kingfisher’s scale and resources are a critical source of competitive advantage for our banners, providing product development and supply (through our industry-leading own exclusive brands), access to leading-edge technology, digital and data capabilities, as well as international support, sourcing and buying scale.

We are continuing to invest for growth in multiple areas of the business, underscoring our confidence in the medium to longer-term outlook for home improvement growth in our markets. We are pleased with the progress we have made over the last year, against the backdrop of what remains an extraordinarily challenging macroeconomic and consumer environment in our markets.

Grow by building on our different banners

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Our retail banners occupy number one or two positions in our key markets. These banners address a diverse range of customer needs, each operating different models tailored to these needs, with clear positionings and plans. Our goal is to grow by building on our different formats in existing and new markets, leveraging the power of Kingfisher.

Grow by building on our different banners proof points

Net new Screwfix stores opened in the UK and Ireland

Screwfix France stores opened - total of 30

Castorama Poland stores opened - total of 107

Figures from full year results ended 31 January 2025

Accelerate e-commerce through speed and choice

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We are committed to offering our customers 'speed' - faster fulfillment of orders through leveraging our store estate - and 'choice' - broader product choice, including via our e-commerce marketplace propositions. With over one billion customer visit each year across our e-commerce touchpoint, we are also offering suppliers and vendors the opportunity to merchandise their products through retail media.

Accelerate e-commerce through speed and choice proof points

+19%

e-commerce sales penetration (up 1.6%pts)

40%

increase in Screwfix Sprint sales

£327m

marketplace GMV (up 62% year-on-year)

43%

of e-commerce sales from B&Q's marketplace, with c.2.1m SKUs live

Figures from full year results ended 31 January 2025

Build a data-led customer experience

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Powered by Kingfisher's enhanced technology platforms and agile operating model, our banners are leveraging data and artificial intelligence (AI) to build customer-centric tools and solutions, thereby supporting better commercial decision-making and higher productivity, and unlocking significant new sources of sales, profit and cash.

Build a data-led customer experience proof points

£100m

sales delivered from AI-powered engines

100%

increase in web sales from recommendation engines vs legacy third-party solutions

c.10%

of B&Q and Castorama France's e-commerce sales driven by product recommendations

c.500k

interactions with Hello Casto since launch in 2023

Figures from full year results ended 31 January 2025

Differentiate and win through own exclusive brands (OEB)

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Our OEB product development is a significant source of value and competitive advantage, enabling differentationfrom the rest of the market. OEB products also carry a higher gross margin (on average) than branded products. We aim to grow our OEB sales further as we continue to provide simple and innovative solutions to our customers are affordable prices, while also focusing on reducing environmental impacts.

OEB proof points

£5.5bn

total OEB sales, representing 43.7% of Group sales

3.0%

sub-category sales growth following launches of Magnusson Stakkur and Erbauer Connecx modular workshop storage systems

63.0%

of OEB sales from Sustainable Home Products

Figures from full year results ended 31 January 2025

Develop our trade business

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Trade customers tend to visit our stores more frequently and spend more than the average retail customer. We are focused on developing our trade customer proposition across our banners through the further roll-out of trade counters, dedicated colleagues, specialised product ranges, new services and loyalty programs, and an enhanced omni-channel customer experience.

Develop our trade business proof points

£1.5bn

total trade customer sales (excluding Screwfix), up 53% year-on-year

6.4%

increase in TradePoint sales, to £887m - 23.4% of B&Q sales

30%

increase in loyalty programme memberships

Figures from full year results ended 31 January 2025

Roll out compact store formats

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Compact stores play an increasingly crucial role in addressing the consumer need for convenience, and enable us to further meet demand for fast fulfillment, whether through click & collect or delivery. Through compact store expansion, our ambition is to grow market share, optimise our overall store footprint, and grow sales densities and store profitability.

Roll out compact store proof points

active tests across the UK, France, and Poland (3 added in 2024/25)

B&Q Local store opened - total of 11

Screwfix City stores opened - total of 19

Castorama Smart store opened

Figures from full year results ended 31 January 2025

Lead the industry in Responsible Business and energy efficiency

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We are committed to leading our industry in responsible business practices and energy efficiency. Building on our strong Environmental, Social, and Governance (ESG) credentials, our ‘Powered by Kingfisher’ strategy sets out to maximise our positive impact on the lives of our customers, colleagues, communities, and the planet.

Lead the industry in Responsible Business and energy efficiency proof points

eNPS (Employee Net Promoter Score) - 2 points increase year on year

c.10k

SKUs showing Green Star marker

53.0%

of Group sales from SHPs, 10.0% of Group sales from energy and water-saving products

38.7%

reduction in intensity of Scope 3 emissions, exceeding target

66.0%

reduction in emissions from Scope 1 and 2, exceeding target

30.1%

women in senior leadershop team, 39.8% in management roles

Figures from full year results ended 31 January 2025

Human, Agile and lean

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We have adopted a culture of speed and agility, given the rapidly changing environment in which we do business. We continue to focus on being a leaner and more productive business, while aiming to structurally reduce our cost base and lower our same-store net inventory.

Agile and lean proof points

c.£120m

structural cost reductions and productivity gains

£107m

lower same-store net inventory year on year

Figures from full year results ended 31 January 2025