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Our strategy
Better Homes. Better Lives. For Everyone. At Kingfisher, we believe a better world starts with better homes and we strive to help make that happen.
Put simply, our strategic plan – ‘Powered by Kingfisher’ – aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.
The differentiation of our retail banners across trade (Screwfix, TradePoint), discounters (Brico Dépôt France, Brico Dépôt Iberia), and more general DIY needs (B&Q, Castorama France, Castorama Poland, Brico Dépôt Romania, Koçtaş) is a unique strength for us; more so in a more volatile and uncertain world. Equally, Kingfisher’s scale and resources are a critical source of competitive advantage for our banners, providing product development and supply (through our industry-leading own exclusive brands), access to leading-edge technology, digital and data capabilities, as well as international support, sourcing and buying scale.
We are continuing to invest for growth in multiple areas of the business, underscoring our confidence in the medium to longer-term outlook for home improvement growth in our markets. We are pleased with the progress we have made over the last year, against the backdrop of what remains an extraordinarily challenging macroeconomic and consumer environment in our markets.
Grow by building on our different banners
Grow by building on our different banners proof points
51
Screwfix stores opened in the UK and Ireland
22
Screwfix stores now open in France
5
Castorama Poland stores opened
Figures from full year results ended 31 January 2024
Accelerate e-commerce through speed and choice
Accelerate e-commerce through speed and choice proof points
+6.4%
e-commerce sales growth
£154
B&Q’s marketplace gross sales
93%
of orders picked from stores
38%
marketplace participation at B&Q in January 2024
Figures from full year results ended 31 January 2024
Build a data-led customer experience
Build a data-led customer experience proof points
>10%
of B&Q’s e-commerce sales from product recommendations
c.1 bn
customer visits across our e-commerce touchpoints annually
Figures from full year results ended 31 January 2024
Differentiate and win through own exclusive brands (OEB)
OEB proof points
45%
of Group sales
+21%
of Group sales from five leading OEB brands
60%
of OEB sales from Sustainable Home Products
Figures from full year results ended 31 January 2024
Develop our trade business
Develop our trade business proof points
21
new TradePoint counters opened in B&Q stores
24
Brico Dépôt France stores launched a trade loyalty programme
26
Castorama Poland stores trialling CastoRent tool rental service
Figures from full year results ended 31 January 2024
Roll out compact store formats
Roll out compact store proof points
9
new compact stores opened in the UK, France and Poland
10
B&Q Local stores open across London
Figures from full year results ended 31 January 2024
Lead the industry in Responsible Business and energy efficiency
Lead the industry in Responsible Business and energy efficiency proof points
49.4%
of Group sales from Sustainable Home Products
28.6%
of senior leaders are women therefore improving overall gender balance
3.2m
people helped through charitable partnerships and banner Foundations since FY 16/17
62.0%
Reduction in carbon footprint for our own operations against FY 16/17 base year
Figures from full year 2023/24 results ended 31 January 2024.
Human, agile and lean
Human, agile and lean proof points
2
store right sizings completed in France over the last two years
57
eNPS score, setting Kingfisher within the top 5% of worldwide retailers
Figures from full year results ended 31 January 2024