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Our principles

Through our own branded products we address our customer needs with solutions which are only available through our banners. They are excellent value for money and deliver on quality, design, innovation, and sustainability.

Sustainability

Sustainability

Affordability

Affordability

Innovation

Innovation

Simplicity

Simplicity

Our OEB product development approach

Knowledge
Knowledge

Everything we do starts with thorough research. We visit our customers’ homes and their sites to observe them completing projects and gain a deep understanding of their needs. This knowledge ensures our solutions solve real problems for our customers.

Test and Iterate

Test and iterate

We believe in iterative design, constantly prototyping and testing our ideas, this allows us to learn fast and be agile in development. Our prototypes range from 3D printing that helps us validate an idea, up to a small production runs to understand how customers receive the product.

Collaborate

Collaborate

We design and develop solutions both ourselves and in collaboration with our partners, sharing knowledge and expertise to achieve better solutions for our customers in the most efficient way possible.

Watch above to go behind the scenes and hear from our in-house design team about our product development approach and the creation of our award-winning Verve watering range, designed to save water and packed with innovative features.