We are committed to help millions of customers have a greener, healthier home – one that is energy efficient, comfortable, uses fewer resources and is affordable to run and maintain.
Our targets
- Attain 60% of Group sales from our Sustainable Home Products (SHP), including 70% of sales for our Own Exclusive Brand products (OEB) by 2025/26.
Our FY23/24 progress
- Achieved 49.4% of total Group sales from SHP that help create greener, healthier homes (2022/23: 46.8%). SHP now accounts for 60.1% of OEB sales (2022/23: 56.4%).
- Reached 10% of Group sales from products meeting the SHP standards for Saving Energy at Home or Saving Water at Home.
- Introduced our green star mark online and in stores to make it easier for customers to identify and purchase products with a lower impact on the environment.
- Improved sustainability performance across several ranges including the launch of MamaTerra, a new range of natural gardening products, and workwear meeting the Global Recycled Standard.
- Increased our use of recycled plastic and alternative materials in products and packaging.
Finding a sustainable product shouldn’t be more difficult or cost more, and today, more of our compost is peat free more of our paint is water based and more of our power tools are energy efficient.
49.4% of Kingfisher Group sales came from our Sustainable Home Products in 2023/24.
Our Sustainable Home Product guidelines reflects the latest sustainability knowledge. We use our Sustainable Home Product Guidelines to assess each product to see if it will help customers reduce their environmental impact.
We sell a lot of paint so improving the sustainability of our ranges remains a top priority. We’ve already significantly reduced the use of volatile organic compounds (VOCs) in paint and this year we went further with the introduction of GoodHome Naturéa emulsion paint.
In Naturéa paint a significant portion of the resins usually derived from fossil fuels have been replaced by biosourced resins. Resins are one of the main ingredients in paint and are used to hold the colour pigments together and help the paint to dry. Naturéa paint also contains minimal VOCs. It will be our first to display the new British Coatings Federation Trace VOC Globe demonstrating that it has a VOC content of less than 0.1% – helping to maintain good indoor air quality.
We’ve made further progress against our OEB packaging targets in 2023:
- At least 30% recycled content in plastic packaging by the end of 2023. 51.6% of plastic packaging purchased in 2023 contained a minimum of 30% recycled content (2022: 31.3%) (6,309 tonnes compliant, 12,222 tonnes of plastic purchased).
- Phase out all non-recyclable plastic packaging such as PVC and Expanded Polystyrene by the end of 2023. 92.2% of all plastics purchased in 2023 are compliant (2022: 91%) (11,266 tonnes compliant, 12,222 tonnes of plastic purchased).
- Reduce overall plastic packaging by 25% (by weight) by the end of 2025. 3.7% plastic weight reduction in 2023 vs. 2022 on a ‘like-for-like’ basis.
- Reduce overall packaging weight. 3.7% weight reduction per SKU in 2023 vs. 2022 on a ‘like-for-like’ basis. Overall recorded volume of packaging increased due to improvements in our data to include a further 18,000 SKUs.
- All paper and board used in all primary and transit packaging to be verified sustainably sourced by the end of 2025. 81.9% of paper and board purchased was sustainably sourced in 2023 (2022: 44.9%) (43,822 tonnes compliant, 53,530 tonnes of paper and board purchased).
Customer case studies
View all{{ item.title }}
Our other key priorities
Colleagues
We will become a more inclusive company
Planet
We will help tackle climate change and become Forest Positive
Communities
We will help make greener, healthier homes affordable
