Customers

We are committed to help millions of customers have a greener, healthier home – one that is energy efficient, comfortable, uses fewer resources and is affordable to run and maintain.

Our targets

Attain 60% of Group sales from our Sustainable Home Products (SHP), including 70% of sales for our Own Exclusive Brand products (OEB) by 2025/26.

Our FY24/25 progress

53.4% of total Group sales came from SHPs that help create greener, healthier homes. SHPs now account for 63.3% of OEB sales.
9.8% of SHP sales were driven by energy saving, energy efficient and water saving products.
Rolled out our green star mark across all banners, making it easier for customers to navigate and shop for products with a lower impact or that help them save energy or water. There were 10,000 green star SKUs by year-end, and we aim to have 20,000 live by 2025/26. I
mproved sustainability performance across many ranges including the use of increased post-consumer recycled plastics, recycled timber and lower embodied carbon materials.
Launched a refurbished product range on diy.com, expanded Screwfix refurb capabilities and grew our rental services in Poland and the UK.

Sustainable Home Products
Embracing circularity

As we strive to lead the industry in Responsible Business and energy efficiency, it’s important we do all we can to help our customers make their homes more sustainable at an affordable price.

Our Sustainable Home Product (SHP) guidelines reflect the latest sustainability knowledge. We use our SHP guidelines to assess each product to see if it will help customers reduce their environmental impact. Our SHP programme drives continuous innovation to lower the environmental impact of the products that customers buy for their homes.

Sales of our SHPs generated £6.7 billion for our business in 2024/25 and now account for 53.4% of our overall Group sales, including 63.3% from OEB sales. This progress puts us on track to achieve our targets by the end of 2025/26.

View our Sustainable Home Product guidelines

We are constantly looking to serve our customers better, offering them lower impact, repairable products and giving them access to more affordable refurbished products and rental offers.

Examples of circular economy initiatives we have implemented:

In October 2024, B&Q launched ‘Refurbed by B&Q’, exclusively available on diy.com. Customer returns are processed by B&Q technicians to ensure they meet ‘like new’ standards, supporting a circular economy and offering customers great value.
As part of its sustainability strategy, ‘Let’s Fix Tomorrow, Today’, Screwfix has expanded its product refurbishment operation, in partnership with iForce, to cover appliances, higher value non-electrical products and water-using products (e.g. taps, showers and pressure washers), increasing the range from 500 to over 2,000.
Over 100,000 products are refurbished and sold every year and their review scores consistently average higher than those of new products. In Poland, Castorama expanded its pilot rental programme to most of its stores following positive customer feedback.

View in Responsible Business Report