Our Own Exclusive Brands drive our ambition to make better homes accessible to everyone. They provide a strong point of differentiation for our retail banners. Developing an industry-leading portfolio of own exclusive product ranges is a key part of the Powered by Kingfisher strategy. These brands now account for 45% of our £13bn annual sales*.
Through our own branded products we address our customer needs with solutions which are only available through our banners. They are excellent value for money and deliver on quality, design, innovation, and sustainability.
* As at FY 2023/24
Our brands
SMITH & LOCKE, the practical brand of pro-grade ironmongery and hardware here to protect what matters most.
VERVE is a sustainable gardening brand for all types of gardeners. Our team of experts are passionate about making it easy for everyone to embrace nature, which is good for the mind, body and soul.
BLOOMA, the garden Structure and Leisure brand for low-cost retailers dedicated to all those who wish to easily transform their outdoor into a living space.
Professional-grade, environmentally friendly sealers, fillers and adhesives that do the job they say and do it well every time. No faff, no nonsense
KLIKSTROM is the new outdoor landscaping brand designed for all styles and types garden, easy to use and built to last. We’ll guide you through these projects, whatever your skill level.
MAGNUSSON makes conquering any task an easy feat with hand-tools built to last a lifetime.
SITE, a workwear and PPE brand providing professionals with the kit they need to stay protected on site.
FLOMASTA is designed for savvy plumbers who want to work smarter. We’ve got the plumber’s back, guaranteeing confidence in our products which makes it easier to fit and forget.
From chemical formulas to building supplies, Volden is the strong choice for all projects.
GoodHome making good homes simple to create and accessible for all – without costing the earth.
MORETTI is a designer heating brand that doesn’t burn you on price.
Joinery specialist FORTIA makes safe, characterful designs built to complement and enhance features of a home.
BODNER, the low-cost brand that provides safe solutions for electrical and plumbing projects to make your home more comfortable.
LAP is the credible alternative to established leading brands. Designed for the enterprising electrician, we offer pro-spec quality lighting and electricals at great value prices, giving their business the edge.
FORTRESS is the trade paint brand that gives professionals the armoury they need to tackle the toughest of jobs.
We are Cooke & Lewis, the brand of interior equipment and decoration, for those who want a stylish and qualitative interior at a low-cost price.
SWIRL the kitchen and bathroom tap brand that end users will love. But we’re really here for the professionals, with well designed, reliable and long-lasting products.
Get it Done with ERBAUER. Designed to answer the on-site. Erbauer delivers high performance tools that will be in the vans and hands of professionals throughout their careers.
EVALUX, the technical paint brand for low-cost retailers, created to make all painting projects easier.
TURBO, precision engineering on another level. Turbo screws go in easier, faster and hold better giving a perfect finish every time.
BRENNER, the low-cost brand for solutions to do a good job at easily maintaining and repairing your home.
TITAN is a hardworking brand for hardworking people. We are dedicated to pushing the quality and value of all we do. Just like the trade professionals and avid DIYers, using our products.
We are GEOM, the expert joinery brand for low-cost retailers making trends and performance accessible to all.
MAC ALLISTER easy-to-use power tools are designed to make any home improver feel like a natural.
JACOBSEN creates simple and straightforward high-quality electrical products, making sure you’re well connected.
DIALL, the home improvement brand that enables anyone to do DIY. We give customers quality hardware solutions that cover easy fixing, complex builds.
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Our Exclusive Brands
Magnusson
Verve
Erbauer
GoodHome
Myko
Evalux
Klikstrom
Site
LAP
Cooke & Lewis
OEB Product Development
Our brands and products follow the same principles. We are committed to simplifying our customers’ home improvement projects and solving their problems with innovative solutions.
