Responsible Business - Colleagues
Having activated our allyship work, including our ‘Together. Stronger.’ campaign in 2023, our focus this year has been to embed it across all banners. The Group-wide campaign was accompanied by an interactive learning module using real-life examples from our colleagues of inclusive and non-inclusive behaviour, which invited colleagues to question how they’d respond. As part of the development of the e-learning, scenarios and case studies could be tailored locally so as to be relevant for each banner. To date:
- Over 90% of colleagues have completed the e-learning.
- Following the e-learning, 33,861 colleagues have actively made an allyship pledge.
- The learning programme has achieved an NPS score of 52.
- We have seen a 40% increase in the completion of our UK Diversity Census (2024/25: 77% completion, 2023/24: 52% completion), giving us more detailed demographic data to inform future actions.
- Colleague engagement NPS sentiment for belonging has increased by 4 points and sentiment for ‘speak up’ has increased by 3 points.
Case studies
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