Customers

We are committed to help millions of customers have a greener, healthier home – one that is energy efficient, comfortable, uses fewer resources and is affordable to run and maintain.

Our targets

Attain 60% of Group sales from our Sustainable Home Products (SHP), including 70% of sales for our Own Exclusive Brand products (OEB) by 2025/26.

Our FY25/26 progress

58.2 % of total Group sales came from SHPs that help create greener, healthier homes (2024/25: 53.4%), an increase of 16 percentage points since the target was set.
9.8% of group sales were from energy-saving, energy-efficient and water-saving products (2024/25: 9.8%).
Increased the share of OEB sales from SHPs to 70.1% (2024/25: 63.3%), achieving our target.
Rolled out our Green Star mark across all banners, making it easier for customers to identify and shop for products with a lower environmental impact. The number of SKUs carrying the mark doubled this year to over 20,000.
Introduced new product ranges aligned to our SHP criteria, including more energy-efficient, repairable and higher recycled-content products.
Expanded refurbished product offers and capabilities at Screwfix and B&Q and tested rental models in Castorama France following strong customer demand in Poland.

Sustainable Home Products
Embracing circularity

As we strive to lead the industry in Responsible Business and energy efficiency, it’s important we do all we can to help our customers make their homes more sustainable at an affordable price.

Our Sustainable Home Product (SHP) guidelines reflect the latest sustainability knowledge. We use our SHP guidelines to assess each product to see if it will help customers reduce their environmental impact. Our SHP programme drives continuous innovation to lower the environmental impact of the products that customers buy for their homes. Sales of our SHPs now account for 58.2% of our overall Group sales, including 70.1% from OEB sales in 2025/26.

View our Sustainable Home Product guidelines

We are constantly looking to serve our customers better, offering them lower impact, repairable products and giving them access to more affordable refurbished products and rental offers.

Examples of circular economy initiatives we have implemented:

In October 2024, B&Q launched ‘Refurbed by B&Q’, exclusively available on diy.com. Customer returns are processed by B&Q technicians to ensure they meet ‘like new’ standards, supporting a circular economy and offering customers great value.
As part of its sustainability strategy, ‘Let’s Fix Tomorrow, Today’, Screwfix has expanded its product refurbishment operation, in partnership with iForce, to cover appliances, higher value non-electrical products and water-using products (e.g. taps, showers and pressure washers), increasing the range from 500 to over 2,000.
Over 100,000 products are refurbished and sold every year and their review scores consistently average higher than those of new products. In Poland, Castorama expanded its pilot rental programme to most of its stores following positive customer feedback.

View in Responsible Business Report