Customers

Customers

We will help make greener, healthier homes affordable.

Our targets

  • 60% of Group sales to be from our Sustainable Home Products (SHP) by 2025, including 70% of sales for our own exclusive brand products (OEB).

Our progress

  • In FY 21/22, £5.8bn of sales, representing 44% of Group sales (FY 20/21: 42%), were from ‘Sustainable Home Products’. This equates to a doubling of our penetration since the programme was established in FY 11/12.
  • We have now set up an ambitious new target for Sustainable Home Product sales to reach 60% of Group sales by FY 25/26 (previous target 50% by FY 20/21). 
  • We are also targeting 70% of OEB product sales to be from Sustainable Home Products by FY 25/26 (FY 21/22: 55%). 
  • We are leading the market in moving towards 100% peat-free compost, removed solvents from further paint lines, integrated recycled plastic into more furniture and tools, and increased the longevity of some hand tool ranges. 

Sustainable Home Products

Finding a sustainable product shouldn’t be more difficult or cost more, and today, more of our compost is peat free more of our paint is water based and more of our power tools are energy efficient. 

44.1% of Kingfisher Group sales came from products and services that help create a more sustainable home in 2021/22. 

We have updated our Sustainable Home Product guidelines and published a new online guidebook, which address how products are made, what materials are used, customer use and end of life. 

Removing harmful chemicals

We aim to identify and phase out chemicals of concern ahead of regulation to protect customers, workers in our supply chain and the environment. To do this, we’re working with suppliers and partners focusing on three areas:

  • Achieving transparency – Understanding which chemicals are used in which supply chains with a particular focus on textiles, plastics and chemical products (e.g. glues, paints, cleaning products)
  • Phasing out hazardous and high-risk chemicals of concern
  • Switching to more sustainable chemicals

*We are removing phthalate chemicals from the plastic cords in our Erbauer power tool range

Sustainable packaging 

Packaging protects our products in store and in transit but can have a significant impact on the environment. As we build sustainability into each product range, we want to make sure that the packaging we use lives up to our sustainability standards.

We’ve set ambitious targets for our own exclusive product brands packaging. These commit us to:

  • At least 30% recycled content in plastic packaging by the end of 2023.
  • Phase out non-recyclable plastic packaging such as PVC and expanded polystyrene by the end of 2023.
  • Reduce plastic packaging by 25% (by weight) by the end of 2025.
  • All paper and board used in packaging to be verified sustainably sourced by the end of 2025.

Customer case studies