Our Own Exclusive Brands drive our ambition to make better homes accessible to everyone. They provide a strong point of differentiation for our retail banners. Developing an industry-leading portfolio of own exclusive product ranges is a key part of the Powered by Kingfisher strategy. These brands now account for 45% of our £13bn annual sales*. 

Through our own branded products we address our customer needs with solutions which are only available through our banners. They are excellent value for money and deliver on quality, design, innovation, and sustainability.

*As at FY 2023/24

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Find out more about some of our Own Exclusive Brands

OEB Product Development

Our brands and products follow the same principles. We are committed to simplifying our customers’ home improvement projects and solving their problems with innovative solutions.

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