Our Principles

Our brands and products follow the same principles. We are committed to simplifying our customers’ home improvement projects and solving their problems with innovative solutions. Our focus on the user and identifying where the real challenges lie means we are able to make better and more sustainable products, whilst maintaining affordability. 

Sustainability Affordability Innovation Simplicity

Our OEB Product Development Approach


Everything we do starts with thorough research. We visit our customers’ homes and their sites to observe them completing projects and gain a deep understanding of their needs. This knowledge ensures our solutions solve real problems for our customers.

Test and Iterate

We believe in iterative design, constantly prototyping and testing our ideas, this allows us to learn fast and be agile in development. Our prototypes range from 3D printing that helps us validate an idea, up to a small production runs to understand how customers receive the product.


We design and develop solutions both ourselves and in collaboration with our partners, sharing knowledge and expertise to achieve better solutions for our customers in the most efficient way possible.


Watch below to go behind the scenes and hear from our in-house design team about our product development approach and the creation of our award-winning Verve watering range, designed to save water and packed with innovative features. 

OEB in-house developed products