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Our Principles

Our brands and products follow the same principles. We are committed to simplifying our customers’ home improvement projects and solving their problems with innovative solutions. Our focus on the user and identifying where the real challenges lie means we are able to make better and more sustainable products, whilst maintaining affordability. 

Sustainability Affordability Innovation Simplicity

Our OEB Product Development Approach

Knowledge

Everything we do starts with thorough research. We visit our customers’ homes and their sites to observe them completing projects and gain a deep understanding of their needs. This knowledge ensures our solutions solve real problems for our customers.

Test and Iterate

We believe in iterative design, constantly prototyping and testing our ideas, this allows us to learn fast and be agile in development. Our prototypes range from 3D printing that helps us validate an idea, up to a small production runs to understand how customers receive the product.

Collaborate

We design and develop solutions both ourselves and in collaboration with our partners, sharing knowledge and expertise to achieve better solutions for our customers in the most efficient way possible.

 

Watch below to go behind the scenes and hear from our in-house design team about our product development approach and the creation of our award-winning Verve watering range, designed to save water and packed with innovative features. 

OEB in-house developed products

Painting and Decorating Tools

Painting and Decorating Tools by Goodhome. The ambition of this range is to assist users throughout the entire paint project journey (prepare, paint, pause, clean and store) with high quality, accesible and intuitive products.

PlasmaSense Cooker Hoods

This GoodHome automated cookerhood includes advanced PlasmaSense technology to purify the air in your kitchen. Using plasma filtration and a smart AirSensor, it detects and responds to air pollutants, humidity and temperature levels in the air; automatically extracting and removing odours and bacteria before releasing clean purified air into your kitchen.

Neva Easy Decking

A decking solution that is quick to install, requires minimum maintenance and it’s easy to easy repair thanks to its state-of-the-art joining components.

Compact BBQ

Compact and foldable it can be can assembled in less than 2 minutes to enjoy barbecuing anywhere the users wants. It is also a sustainable and economical choice, in comparison to disposable barbecues.

Cascabel Kitchen Tap

A £25 kitchen tap that is beautiful as well as being quick to install, having a single lever, water saving aerator and 10 years guarantee. Its bent tube construction helps reduce the price for the costumer and makes its production more sustainable due to lack of casting.

Cam & Dowel Jig

The GoodHome Cam & Dowel jig provides an intuitive solution to help create bespoke furniture, adopting a familiar construction method to provide reassurance and confidence. The jigs adopt a spring-loaded construction providing a secure platform and accurate drilling guidance. 

Alara Room Divider

The GoodHome Alara Room divider is a customisable system that empowers users to make better use of their space. The system eliminates the difficulty, cost, and disruption of building a permanent wall. Panels, posts, and accessories can be combined to create a configuration to suit the user’s home. 

Gunpo Cooling Fan

We imagined a cooling fan that is fitting the customer’s daily life. The GoodHome Gunpo fan is a functional product that answers to the customer need from summer to winter season. It allows the customer to compact and store his fan when he’s not using it. And then to keep it safe and away from dust or damages.

Lewi Work Light  

The Erbauer Lewi Work light has been designed to solve problems faced by many DIYers and Pros, providing users with a clear and bright environment to work within. 

Workwear

A Site workwear range that offers comfort, performance, usability and sustainability at an affordable price. The range has been driven by our customers, understanding their challenges and needs. In doing so, we’ve created a range that works within their challenging and changing environment.

Kitchen Taps

The ambition of this project was to move our core kitchen taps range into the GoodHome brand. The range aims to address all tap types with a simple and consistent design language, across F and U spout shapes. All taps are designed to align with our sinks and CMF across the kitchen.

Watering Tools

A simple, intuitive and accessible range of watering tools. The Verve range consists of the essential tools needed for plant care and garden maintenance: connectors, spray guns, hose reels and sprinklers. The tools enable users to effortlessly care for their garden, providing an intuitive and engaging experience.

Garage Storage

Customers struggle to maintain neat and efficient storage in garage and utility rooms and are not willing to lose time or spend money to organize this space. Storage solutions should be affordable and easy to understand and easy to install.

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