Who we are

‘Powered by Kingfisher’ – strategic plan

In June 2020, we announced our strategic plan – ‘Powered by Kingfisher’. This plan aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group, so we can address the significant growth opportunities we see in the home improvement market. To serve our customers effectively, we need to be more focused on digital and on customer services, provide more choice and make the most of our strong store assets, to give customers a quick and convenient experience.

Reflecting the fast-moving world in which we live, we’ve adapted our strategic focus areas to ensure data, trade, culture and agility are given increased prominence and focus, and to better align to our investments for growth in multiple areas of the business. 

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Our Strategy in Action

Powered by Kingfisher


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Our Business model

We offer home improvement products and services to consumers and trade professionals who shop in our stores and via our e-commerce channels. 

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