Our strategic progress

Powered by Kingfisher

Differentiate and win through own exclusive brands (OEB)

We believe that our OEB product development is a significant source of value for our retail banners and their customers. OEBs provide us with the ability to differentiate ourselves from the rest of the market by delivering simple, innovative and sustainable solutions, at affordable prices. OEBs also carry a higher gross margin (on average) than branded products. We aim to grow our OEB sales further, as we bring even more innovative and affordable solutions to our customers.

Read more in our full year results announcement

Watch the video to see how we're making progress against the strategy

OEB proof points


of Group sales


of OEB sales from Sustainable Home Products


of Group sales from five leading OEB brands
Figures from full year results ended 31 January 2023

Strategy in action latest news

Discover other areas of our strategic progress