Our strategic progress

Powered by Kingfisher

Differentiate and win through own exclusive brands (OEB)

We believe that our OEB product development is a significant source of value for our retail banners and their customers. OEBs provide us with the ability to differentiate ourselves from the rest of the market by delivering simple and innovative solutions at affordable prices, with a focus on reducing environmental impact. OEBs also carry a higher gross margin (on average) than branded products. We aim to grow our OEB sales further as we bring even more innovative and affordable solutions to our customers.

Read more in our half year results announcement

Watch the video to see how we're making progress against the strategy

OEB proof points


of Group sales


of OEB sales from Sustainable Home Products at FY 22/23


of Group sales from five leading OEB brands
Figures from half year results ended 31 July 2023

Strategy in action latest news

Discover other areas of our strategic progress