Our strategic progress

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Accelerate e-commerce through speed and choice

We will continue to grow our e-commerce sales and participation, with the ambition of reaching 30% of Group sales from e-commerce channels (one third of which from marketplace). We will do this by offering our customers ‘speed’ – faster fulfilment of orders through leveraging our store estate – and ‘choice’ – broader product choice, including via our e-commerce marketplace propositions. This will be supported by the ongoing modernisation and simplification of our technology landscape, which is unlocking the rapid development of more customer-centric and personalised mobile apps, digital tools and services.

Read more in our full year results announcement

Watch the video to see how we're making progress against the strategy

 Accelerate e-commerce through speed and choice proof points


e-commerce sales growth


of orders picked from stores


B&Q’s marketplace gross sales


marketplace participation at B&Q in January 2024

Figures from full year results ended 31 January 2024

Discover other areas of our strategic progress