Our Strategy in Action

Powered by Kingfisher

At Kingfisher, we believe a better world starts with better homes

In June 2020, we announced our strategic plan – ‘Powered by Kingfisher’. This plan aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group. We believe this combination, effected through a balanced local-Group operating model, enables us to deliver on our purpose of helping to make better homes accessible for everyone, while addressing the many profitable growth opportunities we see in the home improvement market.

Reflecting the fast-moving world in which we live, we’ve adapted our strategic focus areas to ensure data, trade, culture and agility are given increased prominence and focus, and to better align to our investments for growth in multiple areas of the business.

The following section covers the progress made to date against our key strategic focus areas under the refreshed pillars of ‘Powered by Kingfisher’