
Tackling unfit housing requires a multi-sector, whole-society approach. That’s why we want to work with others to catalyse change and encourage more people across business, government and society to take action.
In 2020/21, we launched ‘If Walls Could Talk’, a new campaign, supported by our housing partners Shelter, Fondation Abbé-Pierre and Habitat for Humanity, to shed light on the issue of unfit housing across our markets.
The campaign began with a research report exploring the views of over 7,000 people across five countries in Europe. This highlighted the impact of unfit housing on health and wellbeing and how housing problems have been exacerbated by the pandemic.
We are using the findings to help inform our strategic approach to fixing bad housing and to help us prioritise funding via our banner foundations. We’ve also communicated the results of this research to media and government. As part of the campaign we have increased the information we provide on our colleague websites to help people affected by housing issues. This includes, for example, raising awareness of Shelter’s helpline for people in the UK.
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