Five of our own exclusive brand products have been recognised by two of the design industry’s leading awards programmes – the Red Dot Design Award and the iF Design Award.
At Kingfisher, our design process always starts with a deep understanding of customers and how they live in and improve their homes. These awards are a testament to the work being done, developing award winning solutions in our own exclusive brands creating differentiation, innovation, and value for money for customers.
Developing an industry-leading portfolio of own exclusive product ranges is a key part of the Powered by Kingfisher strategy. These brands now account for 45% of our £13bn annual sales. Our product development organisation has been built over the last few years to capitalise on knowledge, expertise and scale. The design team includes Industrial Designers, Product Engineers and Stylists who develop unique products across our core categories.
David Ackland, Product Design Director at Kingfisher plc, said: “At Kingfisher our purpose is to help make better homes accessible for everyone. We are committed to simplifying our customers’ home improvement projects and solving their problems with innovative solutions, only available in our banners. Our focus on the user and identifying where the real challenges lie has meant we have been able to make better and more sustainable products for them, whilst maintaining affordability. This year’s recognition inspires us to achieve even more for our customers in future.”
The Red Dot award winners include the GoodHome Cam & Dowel jig, Sealant application and tools, the Titan 18V combi drill and Mac Alister 36V mower. The GoodHome Cam & Dowel jig was also recognised with the iF Design Award, alongside Verve watering tools. See below for further details of the winning products:
- GoodHome Cam & Dowel jig – the Cam & Dowel jig provides an intuitive solution to help create bespoke furniture, adopting a familiar construction method to provide reassurance and confidence. The jigs adopt a spring-loaded construction providing a secure platform and accurate drilling guidance.
- Sealant application and tools - DIY users are discouraged from replacing old sealant in their homes due to the number of different tools to choose from, lack of information and difficultly in achieving a good finish. The range assists non-professional users throughout the entire sealant project journey (remove, apply, smooth and store) with accessible and intuitive products, whilst considering ergonomics, performance, quality, and re-use.
- Titan 18V combi drill – The Titan 18V combi drill makes a pro-level performance accessible to everyone. By focusing on the features that are most important to our customers, the team were able to create a tool perfectly tailored to their needs whilst also engineering out cost without comprising overall performance or quality.
- Mac Alister 36V mower - The Mac Allister 36V 41cm lawnmower simplifies grass cutting for pro landscapers and keen gardeners alike. It's designed with convenience at its core, encouraging shorter but more frequent cuts, which in turn improves lawn health.
- Verve watering tools – watering tools are an essential part of plant care and garden maintenance. The watering tools range aims to simplify the user experience, supports all garden sizes and provides high quality, accessible and intuitive products. The range consists of connectors, spray guns, hose reels and sprinklers. The tools adopt recycled plastic and water saving features to limit their environmental impact.
