Our commercial model for sustainability

Our commercial model for sustainability shows how becoming Net Positive generates value for our business.

We use it as a tool to engage our senior managers on sustainability and to develop implementation plans which help our markets contribute towards meeting our overall Net Positive targets. It focuses on the benefits of integrating sustainability in four core areas:

  • Revenue opportunities
  • Customer preference
  • Supply chain resilience
  • Efficiency and productivity

Our group and operating company sustainability teams work with their colleagues around the business to integrate sustainability. Their role is to demonstrate the importance of sustainability issues at both a personal and business level and provide the practical tools and support to help our people make sustainability part of what we do.

In store Actions that are visible and valuable for customers

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Revenue opportunities

We can open up new revenue streams by improving the sustainability performance of our offer and providing products and services that help customers live more sustainably.

A quarter of our sales already come from our sustainable home products, generating £3.1 billion for our business in 2016/17.

Customer preference

We build long-term customer preference by making home improvement accessible for our customers. Integrating sustainability into our offer is one of the ways we differentiate Kingfisher and meet changing customer needs.

For example, our energy saving products and services are saving our customers an estimated £840 million on their energy bills each year.

Commerical model diagram
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Efficiency and productivity

By using resources efficiently, designing out waste and investing in technology we can reduce business costs and increase productivity.

For example, by redesigning the packaging for our taps we are saving 45 tonnes of materials each year and reducing fuel and transport costs.

Supply chain resilience

By partnering with suppliers on sustainability we can protect vital natural resources and help to secure long-term access to affordable raw materials.

For example, 96% of the wood and paper in our products and in our catalogues and marketing is now responsibly sourced helping to protect long term timber supplies.

In business How we are transforming our business behind the scenes

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