Press release:
B&Q’s older workers help scoop 50+ award

20 July 2012


The UK’s largest home improvement retailer, B&Q, has scooped a major award at the 50+ Awards 2012.

The retailer picked up the award for Best 50+ employer of those aged 50+, beating Waitrose and Asda to the title.

For more than 20 years now, having scrapped its own retirement age in the mid 1990’s, B&Q has been at the forefront of employing older workers. B&Q believes its customers, colleagues and business benefit from a mix of ages working together, to provide the best in new ideas and experience.

Organised and presented by the 50+ Show, the awards are solely based on the internet nominations and votes of those who are aged 50 and over. The 50+ Awards 2012 were presented at a Gala Awards Reception on 13 July, at London Olympia's Pillar Hall.

Fraser Longden, People Director at B&Q says: We’re delighted to win this award. We know that our business is famous for the diversity in our workforce and it’s something that we’re very proud of. Our older workers are a great asset to B&Q and we wouldn’t be without them; they provide fantastic knowledge and skills which they pass onto our younger workers and customers with enthusiasm and we know that our customers trust them because of their life experiences.”

With a total workforce of over 30,000, more than a quarter of B&Q’s workforce is over the age of 50 with a similar percentage under the age of 25.

For more information please contact Laura Greene at ZPR on 0207 896 3207 or email