Our strategic progress

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Build mobile-first and service orientated customer experience

More than ever, mobile is at the centre of our customers’ home improvement journeys and experiences, from research and inspiration, all the way through to purchase, delivery, building and installation.

We believe that this channel will remain the focal point of the end-to-end customer journey and experience. We intend to make it easier for customers to shop with us by building a mobile-first, data-led and service orientated customer experience. We also aim to provide customers with a more compelling and complete services offer, including visualisation tools and installation services.

Read more in our H1 results announcement

Build mobile-first and service orientated customer experience proof points


increase in mobile sales in H1 21/22


of total e-commerce orders
was acquired in November 2020, one of Europe's leading home improvement services marketplaces. While most of its business is currently in France, the marketplace is currently being rolled out in the UK and Poland following successful trails.

Figures from half year results for the six months ended 31 July 2021

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Discover other areas of our strategic progress