Our markets

The European home improvement market is an attractive sector, worth £235 billion1 across a customer base of 320 million1 homes. Kingfisher currently has a 5%1 share of this large, fragmented market, meaning there is plenty of scope for growth.

To find out more about the markets in which we operate we surveyed over 15,000 people across eight countries in Europe about the way they view their homes and their attitudes to home improvement. 

(1) Source: AMA builders merchants report 2014, AMA commissioned research, Mintel Europe DIY report 2014; BCG, KFI annual reports
 

France

Country Market brands Store numbers Sales area1
(000s m2)
Employees
fulltime
France Castorama 101 1,250
11,583
  Brico Dépôt 123 850 7,783


UK & Ireland

Country Market brands Store numbers Sales area1
(000s m2)
Employees
fulltime
UK & Ireland B&Q 296 2,205
16,382
  Screwfix 643 41 8,394


Other International

Country Market brands Store numbers Sales area1
(000s m2)
Employees
fulltime
Poland Castorama 78 679 11,475
Romania Brico Dépôt 35 253 2,321
Iberia  Brico Dépôt  31 195 2,000
Russia Castorama 19 198 2,931
Germany Screwfix - - 20

1. Screwfix sales area relates to the front of counter area of an outlet.
Information correct as of 18th September 2019.

We are the market leader in the UK, and number two in France, two of the largest retail markets in Europe. Each has large, relatively wealthy populations and levels of home ownership are high. Compared with the whole European Union (EU), a relatively higher proportion of consumer retail expenditure is on home improvement products and services. The home improvement markets in these countries are well-developed, large and have benefited from increasing consumer wealth and growth in the number of homes. Consumers are served by large, well-established national retailers and small local specialists.

One major difference between the UK and France is the level of consumer debt, which is significantly higher in the UK.
 

UK & Ireland

Country Market brands Store numbers Sales area1
(000s sq m2)
Employees
fulltime
UK & Ireland B&Q 296 2,205 16,382
  Screwfix 643 41 8,394
1 Screwfix sales area relates to the front of counter area of an outlet
Store information correct as of 18th September 2019.

We are the market leader in the UK, and number two in France, two of the largest retail markets in Europe. Each has large, relatively wealthy populations and levels of home ownership are high. Compared with the whole European Union (EU), a relatively higher proportion of consumer retail expenditure is on home improvement products and services. The home improvement markets in these countries are well-developed, large and have benefited from increasing consumer wealth and growth in the number of homes. Consumers are served by large, well-established national retailers and small local specialists.

One major difference between France and the UK is the level of consumer debt, which is significantly higher in the UK.
 

France

Country Market brands Store numbers Sales area1
(000s sq m2)
Employees
fulltime
France Castorama 101 1,250 11,583
  Brico Dépôt 123 850 7,783
1 Screwfix sales area relates to the front of counter area of an outlet
Store information correct as of 18th September 2019.

Poland and Russia

Kingfisher is market leader in Poland and is building a new business in Russia. Consumers in these countries have been enjoying increasing disposable income and demand for home improvement. Retail spending in total and the proportion spent on home improvements are both lower than the EU average in these countries but are growing faster as consumers become wealthier and look to improve their homes. Poland has a large, mostly home-owning population with good DIY skills. Russia is the largest European country and developing fast. The home improvement market is being driven by new construction and much needed renovation.

In both markets, consumers have traditionally been served by fragmented small-scale, local outlets and open markets.

Kingfisher also operates a joint venture in Turkey, a fast-developing market with strong future growth prospects.

Spain

Kingfisher operates a small but fast-developing business in Spain, the fifth largest retail market in Europe. Home ownership is high but the proportion of retail expenditure spent on home improvement is significantly lower than the European average. As a result, the home improvement markets are currently less well developed and served by a fragmented group of national and regional retailers.

Romania

Kingfisher acquired Bricostore's 15 home improvement stores in Romania from Group Bresson, a French retail company, in April 2013. It is Kingfisher's first new market entry in seven years.

Bricostore Romania recorded sales of €131 million in 2012 and EBITDA of €5 million. It is one of the largest home improvement retailers in Romania, with well-located stores. Four of the branches are in Bucharest, with most located near other major international retailers. The Romanian stores will be converted into the Brico Dépôt format in due course, providing scope to grow the business to around 50 stores in the longer-term.

Romania is an attractive, growing market for home improvement, with the organized part of the DIY market having trebled in size since 2005 to around €1 billion in 2011. There is a strong DIY culture among homeowners.
 

Other International

Country Market brands Store numbers Sales area1
(000s m2)
Employees
fulltime
Poland Castorama 78 679 11,475
Romania Brico Dépôt 35 253 2,321
Iberia  Brico Dépôt  31 195 2,000
Russia Castorama 19 198 2,931
Germany Screwfix - - 20

Store information correct as of 18th September 2019.