Our Business model

We offer home improvement products and services to consumers and trade professionals who shop in our stores and via our e-commerce channels. By delivering our strategy and operating as a responsible business, we create sustainable value for our customers, our colleagues, our shareholders, our suppliers and broader society. At Kingfisher, our purpose is to help make better homes accessible for everyone.

Our key resources

  • Our people and culture
    • Over 80,000 engaged colleagues, with the right training to serve customers.
  • Our scale
    • Over £12.3 billion of sales in eight countries.
  • Our financial strength 
    • Strong balance sheet and cash generation.
  • Our leading retail banners 
    • Strong and distinct retail banners that address diverse customer needs, operate different models and have a clear positioning and plan.
  • Our channels
    • Network of over 1,400 stores, our online presence and franchise and joint venture partners.
  • Our product and service offer
    • Strong sourcing, design, and engineering capabilities to develop differentiated own exclusive brands (OEB) and services.
  • Suppliers
    • We work closely with our suppliers to bring the best home improvement products to our customers at great prices while ensuring they meet our ethical standards.
  • Natural resources
    • We work to ensure the sustainable management and efficient use of key natural resources throughout our business (e.g. wood, energy, peat). Society We partner with our communities and non-governmental organisations (NGOs) to address the issues that matter most to us, such as housing and the environment.

How do we create value?

Our leading retail banners connect with customers and drive loyalty. These differentiated brands are aimed at specific customer segments within their markets. They are powered by Kingfisher, which provides key benefits, such as Group sourcing and buying, differentiated own exclusive brands, technology and partnerships (including joint venture partners, franchisees and marketplaces) and ensures our values and responsible business practices. These strengths are underpinned by our experienced, skilled and committed colleagues and the financial scale of the combined Kingfisher Group.

Who do we create value for?

  • Customers
    • Making better homes accessible for everyone and providing tradespeople with the right products in the right place to get their jobs done quickly and affordably.
  • Colleagues 
    • Inclusive, rewarding work and careers, developing skills.
  • Communities and society
    • Operating as a responsible business, with strong community involvement.
  • Environment 
    • Protecting and restoring natural resources (e.g. forests) and tackling climate change.
  • Shareholders
    • Growing the value of the company sustainably.
  • Suppliers
    • Sharing value in our supply chain. Partners Growing our business together with joint venture, franchise and marketplace partners.