Why sustainability matters

We want to become a truly sustainable company, offering our customers solutions for sustainable and good homes, and operating with a commitment to always do good business.

At Kingfisher we have a clear purpose - to create good homes by making home improvement accessible for everyone. We believe a good home should be functional and comfortable, fitting in with family needs, green outside and in, resource and energy smart, with lasting quality and style. It should be coordinated to look good and, of course, it must be safe and healthy. We want to make sustainable products more accessible to customers – helping people turn their homes into good homes and making sure our planet stays a good home, too.


Our approach to sustainability starts with truly understanding what matters to our customers.

We’ve carried out extensive customer research across five markets including in-depth interviews and visits to people’s homes. We learned that, regardless of where they live, our customers are united by many shared hopes and concerns. Customers told us that:

  • Saving energy at home is a top priority;
  • They value long-lasting products and dislike waste;
  • They want to re-connect to nature
  • They are increasingly concerned about having a healthy and toxin-free home;
  • And they want to be part of a thriving community.

Our research showed that making sustainable choices can often seem too complicated or time consuming, particularly for people grappling with a complex home improvement project. Customers expect us to make it easy for them. Ideally they’d like to be able to buy sustainably without having to think about it. Our ambition is to make this possible.

These insights have directly informed the big goals at the heart of our Sustainable Growth Plan. Read more about our research in the launch report for our Sustainable Growth Plan.


Net positive is our long-term sustainability ambition. It means innovating in our products and services to enable our customers to have more sustainable homes; transforming our business to have a restorative impact on the environment; and making a positive contribution to society and the communities in which we operate.

Our net positive aspirations for 2050 are:

  • Every Kingfisher product will enable a more sustainable and ultimately net positive lifestyle.
  • Every Kingfisher store and customer home is zero carbon or generates more energy than it consumes.
  • Kingfisher creates more forest than it uses.
  • Every Kingfisher store and location supports projects which build local communities or equip people with skills.

By becoming net positive we will grow our business so that our shareholders, customers, employees, suppliers and communities will all prosper. We reached our first set of net positive milestones in January 2017 and in 2018 we published our Sustainable Growth Plan - our next set of milestones up to 2025.


The United Nations Sustainable Development Goals provide an international framework for addressing many of these challenges. We aim to support the Goals through our work on sustainability. We have identified the priority Goals for our business, where we can have the most impact. These include Goal 8 – Decent work and economic growth; Goal 11 – Sustainable cities; and Goal 12 – Responsible consumption and production. Wherever possible we’ve reflected the Goals in our own targets.

We joined the United Nations Global Compact in early 2014, and are committed to its 10 principles covering the areas of human rights, labour, environment and anti-corruption. Our sustainability report includes an index showing where relevant information is included.