Developing Franchise and Partnership agreements creates opportunities to leverage our brand assets - retail banners and OEB - in net new markets. It is an exciting growth opportunity for the Group that allows brand extension into new markets, utilising local infrastructures and local expertise but with significant operating efficiencies for both parties.
Partner organisations must align to the Kingfisher code of conduct, but Franchise opportunities can potentially be run in any territories that Kingfisher do not currently operate in.
No, this is part of the strategic growth plan for the business. We have operated Koctas in Turkey for many years with our joint-venture partner, Koc Group and the first Franchise agreement is with Al-Futtaim in the Middle East. The rest of the Kingfisher estate is owned and operated by Kingfisher and its banners.
The Franchise and Partnerships model that we operate at Kingfisher enables a scaled and flexible approach to having a partnership agreement with us. This opens the opportunity up to a broader range of potential partners under the different tiers of the offer.
The tiered Franchise & Partnership model starts with a Supply & Distribution agreement and builds up to a Banner Franchise which offers the opportunity to operate under one of our iconic retail banner brands. Potential partners can choose the right model depending on their capability and set up. Find out more about the tiered model in our information pack.
We work with potential partners to understand their customer demographic and their desired proposition to determine the most appropriate banner brand for a particular market or region.
The programme provides a fully supported, end to end model that will enable our partners to build a successful business with us. Everything from commercial ranging and supply to how to operate one of our banner brands.
Company number 01664812, Registered in England, 1 Paddington Square, London W2 1GG
Copyright © 2023 Kingfisher group