Our strategic progress

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Build mobile-first and service orientated customer experience

Our mission is to grow our mobile channel by creating great customer experiences. We will continue to grow our active app user base by optimising our app stores, using push messaging and in-app offers, and improving design and performance. We are also providing customers with a more compelling and complete range of services, including augmented reality, 3D design tools, and installation services.

Read more in our full year results announcement

Build mobile-first and service orientated customer experience proof points

+280%

3-year mobile sales growth

Screwfix and Castorama apps

driving higher mobile traffic & conversion

54%

of total first-party e-commerce orders
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Needhelp services now available in UK, France and Poland
Figures from half year results ended 31 July 2022

Strategy in action latest news

Discover other areas of our strategic progress