Our strategic progress

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Differentiate and grow through own exclusive brands (OEB)

We believe that our OEB product development is a significant source of value for our retail banners and their customers. OEB provides a strong point of differentiation for our retail banners in terms of design, functionality, sustainability and value for money, as well as carrying a higher gross margin (on average) than branded products. We aim to grow our OEB sales further, as we bring even more innovation to our ranges and differentiation to our banners

Read more in our full year results announcement

OEB proof points

45%

of Group sales

18%

of Group sales are from our top five own brands

+19%

2-year LFL sales growth

Figures from full year results ended 31 January 2022

Strategy in action latest news

Discover other areas of our strategic progress