Our strategic progress

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Differentiate and grow through own exclusive brands (OEB)

We believe that our OEB product development is a significant source of value for our retail banners and their customers. OEBs provide a strong point of differentiation in terms of design, functionality, sustainability and value for money, as well as carrying a higher gross margin (on average) than branded products. We aim to grow our OEB sales further, as we bring even more innovation to our ranges and differentiation to our banners. 

Read more in our full year results announcement

Watch the video to see how we're making progress against the strategy

OEB proof points


of Group sales


of Group sales are from our top five own brands


3-year LFL sales growth
Figures from half year results ended 31 July 2022

Strategy in action latest news

Discover other areas of our strategic progress