Our strategic progress

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Develop our trade business

Trade customers are an integral part of the home improvement ecosystem and a key priority for Kingfisher. Trade customers tend to visit more frequently and spend more than the average retail customer. The significant opportunities to engage further with trade customers include the further roll-out of trade counters and expansion across our banners, range expansion and improved merchandising, building deeper relationships with trade customers, new services, loyalty programme optimisation and digital enhancements. We are aiming to reach more than £1bn of sales at TradePoint in the UK & Ireland, and double trade sales penetration in France and Poland, over the medium term.

Read more in our full year results announcement

Watch the video to see how we're making progress against the strategy

Develop our trade business proof points

21

new TradePoint counters opened in B&Q stores

26

Castorama Poland stores trialling CastoRent
tool rental service

24

Brico Dépôt France stores launched a trade loyalty programme
Figures from full year results ended 31 January 2024

Discover other areas of our strategic progress