Our strategic progress

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Build a data-led customer experience

Powered by Kingfisher, our banners are leveraging data and artificial intelligence (AI) to build customer-centric tools and solutions, support better commercial decision-making and higher productivity, thereby unlocking significant new sources of revenue, profit and cash. In addition, with c.1bn customer visits per annum across our e-commerce touchpoints, we believe that many of our suppliers – including leading national and international home improvement brands – could become advertisers. Over time, we see the potential for retail media revenues to reach up to 3% of the Group’s total e-commerce sales.

Read more in our full year results announcement

Build a data-led customer experience proof points


of B&Q’s e-commerce sales
from product recommendations


customer visits across our
e-commerce touchpoints
Figures from full year results ended 31 January 2024

Discover other areas of our strategic progress