Our commercial model for sustainability
Our commercial model for sustainability shows how becoming Net Positive generates value for our business.
We use it as a tool to engage our senior managers on sustainability and to develop implementation plans which help our markets contribute towards meeting our overall Net Positive targets. It focuses on the benefits of integrating sustainability in four core areas:
- Revenue opportunities
- Customer preference
- Supply chain resilience
- Efficiency and productivity
Our group and operating company sustainability teams work with their colleagues around the business to integrate sustainability. Their role is to demonstrate the importance of sustainability issues at both a personal and business level and provide the practical tools and support to help our people make sustainability part of what we do.
In store Actions that are visible and valuable for customers
We can open up new revenue streams by improving the sustainability performance of our offer and providing products and services that help customers live more sustainably.
For example, Castorama’s NODS decking range, made with waste from our stores, is a popular new product with 60,000 units sold in its first year.
We build long-term customer preference by making home improvement accessible for our customers. Integrating sustainability into our offer is one of the ways we differentiate Kingfisher and meet changing customer needs.
For example, sustainability is one of the principles guiding the development of our unified and unique own brand ranges. 60% of our new range of light bulbs will be energy efficient LED and we’ve reduced the price for customers.
In business How we are transforming our business behind the scenes