Innovation

We don’t just sell our sustainable products because they’re sustainable. We sell them because they are all-round better products. Our customers must agree – they’re buying more of them than ever. Sales of sustainable products now make up 28% of our revenue. We’re taking steps to increase this further, with a target of 50% by 2020. So our customers can feel even happier about making changes to their home, knowing they’re also making a positive change to the world around them.

To reach our target, we’re thinking creatively. Take Castorama’s NODS garden decking. One of 748 products in our ranges with closed-loop credentials, we make it from a unique composite of recycled waste – things like plastics, boxes and pallets. It’s longer lasting and better for the environment. And it’s at least 25% cheaper than the alternative, which means it’s a better price for customers, too.

It would require three planets' worth of resources if everyone consumed them at the rate people are used to in the Western world. That's why one of our most important priorities is to develop products with closed-loop credentials, enabling raw materials to be continually reused, repurposed and recycled.

By closing the loop we can help to conserve natural resources while reducing our costs and protecting the business from future price rises and resource scarcity.

Vision

Creating and using products wastes nothing

Aspiration

Every Kingfisher product will enable a more sustainable, and ultimately Net Positive lifestyle

Target

1,000 Kingfisher products with closed-loop credentials

 

28%

SALES FROM PRODUCTS WITH ECO CREDENTIALS

748

PRODUCTS IDENTIFIED IN OUR RANGES WITH CLOSED-LOOP CREDENTIALS

What we're doing

We are integrating sustainable thinking into our product design, development and sourcing processes, and working with suppliers to identify sustainable innovations that meet customer needs and benefit our business.

We have a number of tools to help us do this including: our Sustainable Home Product guidelines, developed with sustainability experts Bioregional; our range review processes that help our buyers and product developers improve the sustainability performance of product ranges; and our closed loop calculator.

Already £2.9 billion of our sales, around 28%, are from products with Sustainability credentials - those with a lower environmental impact - while our most innovative sustainable home products accounted for 6% of sales.

A circular economy is one in which resources are continually reused and recycled in closed loops. This reduces waste and can stimulate innovation, reduce business costs and create more stable supplies of natural resources. We are working to integrate circular economy principles into our products and business partnering with suppliers and organisations such as the Ellen MacArthur Foundation. We have reached 748 products in our ranges with closed loop credentials, and made progress towards several closed loop supply chains

We are working with other businesses, government, academics, innovators and civil society to speed up the transition to a circular economy, including the Ellen MacArthur Foundation, of which we were a founding partner in 2010 and remain members of the Foundation’s Circular Economy 100.

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