Products and Innovation

We don’t just sell our sustainable products because they’re sustainable. We sell them because they are all-round better products. Our customers must agree – they’re buying more of them than ever. Sales of sustainable products make up 28% of our revenue. We’re taking steps to increase this further, with a target of 50% by 2020. So our customers can feel even happier about making changes to their home, knowing they’re also making a positive change to the world around them.

To reach our target, we’re thinking creatively. Take Castorama’s NODS garden decking. One of 818 products in our ranges with closed-loop credentials, we make it from a unique composite of recycled waste – things like plastics, boxes and pallets. It’s longer lasting and better for the environment. And it’s at least 25% cheaper than the alternative, which means it’s a better price for customers, too.

It would require three planets' worth of resources if everyone consumed them at the rate people are used to in the Western world. That's why one of our most important priorities is to develop circular value chains, enabling raw materials to be continually reused, repurposed and recycled. This can also help protect our business from future price rises and resource scarcity.

Vision

Creating and using products wastes nothing

Aspiration

Every Kingfisher product will enable a more sustainable, and ultimately Net Positive lifestyle

Target

1,000 Kingfisher products with closed-loop credentials

 

28%

SALES FROM PRODUCTS WITH ECO CREDENTIALS

818

PRODUCTS IDENTIFIED IN OUR RANGES WITH CLOSED-LOOP CREDENTIALS

What we're doing

We are integrating sustainable thinking into our product design, development and sourcing processes, and working with suppliers to identify sustainable innovations that meet customer needs and benefit our business.

Our sustainable home products enable customers to enjoy a better, more sustainable home. Whether its saving energy and water or cutting waste, we develop our sustainable home products to be all round better products offering quality, affordability and simplicity, as well as sustainability. We’re not focussing on niche green products – we want to make sustainability part of every range and the way we work every day.

We have a number of tools to help us do this including: our Sustainable Home Product guidelines, developed with sustainability experts Bioregional.

Already £3.1 billion of our sales, around 28%, are from sustainable home products that help our customers create good homes while having a positive or much lower impact on people and the environment. In some of our companies this figure is even higher – at B&Q, for example, 40% of sales were from sustainable products at B&Q in 2016/17. Our best in class sustainable home products accounted for 6% of sales.

We have created sustainability roadmaps for our seven range categories that set out short, medium and longer-term actions to improve sustainability performance across our product portfolio. This includes aspirations to develop innovative new products and services to help our customers create sustainable homes. The roadmaps also identify products that should be removed from our ranges over time because they cannot comply with our guidelines. For example, very energy or carbon intensive products.

We worked with sustainability experts Bioregional to develop our Principles for Circular Product Design and Value Chains and scoring methodology for assessing progress. The Principles provide practical guidance to our product developers and suppliers on how to integrate circular economy principles into our products and supply chains. We have identified 3 circular value chains so far.

We are working with other businesses, government, academics, innovators and civil society to speed up the transition to a circular economy, including the Ellen MacArthur Foundation, of which we were a founding partner in 2010 and remain members of the Foundation’s Circular Economy 100.

Wood and paper
in action

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