Our customers
Future Homes Goal: to make it easy for our customers to create their homes in a sustainable way
We are encouraging our customers to create sustainable homes through eco marketing campaigns and provision of specialist advice and information.
Highlights
Eco shops
B&Q UK is introducing eco shops within stores to promote its extensive range of One Planet Home® products
La Maison Éco
is being rolled out in Castorama France
Eco champions
Castorama France has introduced an eco champion award for the best eco product sales team
Eco Brico
Brico Dépôt Spain launched an Eco Brico logo to promote eco products in-store
Eco-labels
Brico Dépôt France has produced a guide for customers on eco-labels
TV adverts
Koçtaş in Turkey has run its first TV commercials to promote energy-saving light bulbs
Areas for improvement
- Help make sustainable choices easy for customers by providing simple and clear information and advice in an increasingly complex area.
- Develop eco marketing strategies across every operating company, which are tailored to local markets.
Future priorities
- Help to change customer purchasing habits through effective marketing of eco products.
- Dispel the widely held view that eco products are always more costly. In particular, we need to communicate effectively the long-term financial savings from certain eco products such as energy-efficient light bulbs and appliances.
Eco shops within stores
B&Q UK is introducing eco shops within its stores to provide a one-stop shop for customers looking for eco products, information and advice. In the first phase, B&Q's flagship stores in New Malden and Sutton are piloting the full eco shop concept. In a further 44 stores, B&Q is pulling together all its key energy-saving products into one zone within the store.
The issues
Find out about our progress on key issues relating to our customers.
Engaging our customers
- Page last updated 31 May 2010.
- The Group data and progress against targets within the Group CR performance section is updated annually. The latest Group CR data covers the Kingfisher financial year ending 30 January 2010 (referred to as 2009/10). The text is updated on an ongoing basis to reflect new developments.
