What's new

In this section you will find information about what’s new at Kingfisher - from new products and services available to our customers, to new stores launched in the 10 countries in which we operate.

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What if the walls could tell stories?

Castorama France has found an ingenious way to bring wallpaper to life for its smallest customers.

The new "Papier Plein d'Histoires" (Paper Full of Stories) is an interactive wallpaper, accompanied by a free app which is used to scan the 10 characters on the paper that then tell stories.

From princesses to friendly aliens, families can choose to read or listen to the 55 different possible stories of the characters on the wall. The app uses visual recognition technology to scan the characters and can even be used in airplane and night mode. 

The creative project has received national praise, winning the 2016 Adfight competition, which identifies leaders in digital innovation and creativity. The jury was touched by Castorama’s presentation of a product that surprises and accompanies customers in one of their most precious moments at home – the bed time story.

The Papier Plein d’Histoires is available for sale in Castorama stores across France, for €9,90 per roll.

You can watch the video here.

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