Our 4 best practice stores are now
open across Europe
This summer we opened four Big Box Best Practice stores in the UK, France, Poland and Russia.
They bring together all of the best things we do across the company, marking a step change in how we work together to make our customers' shopping experiences as easy and enjoyable as possible. For example lighting and decor displays take their inspirations from France, tools from Poland, and garden centres from the UK.
We also took our inspiration for paint displays from beauty and make-up counters, showing off our ranges by shade not brand, making it easy to compare all colours from all brands with ease.
Likewise bathroom displays have been reimagined to better reflect how they might look in our customers’ own homes. This includes floor plans showing what is possible in very small, very large or awkward spaces - so customers will know if they’ve got room for that extra towel rail or storage unit or not.
Customers can also make use of the collection area for picking up heavier products, like tiles, after placing an order with a colleague in the aisle. This is instead of having to load heavy boxes of tiles into a trolley. They can continue shopping then collect and pay for their order on their way out of the store.
We're constantly testing new formats for our customers, so this isn't the store of the future, but it's a step in the right direction and we’re really proud of what we’ve achieved together.