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Putting a value on responsible sourcing

We have seen for ourselves the positive impact of FSC certification on forests. We know that it can make a significant contribution to maintaining current forests, it can support improvements in biodiversity and social value and even contribute to the expansion of forested areas. However, measuring and communicating this impact can be challenging.

In 2014 we were one of the founding partners of Value and Impact Analysis (VIA), along with IKEA, Tetra Pak, IDH and ISEAL Alliance – the global membership association for sustainability standards.

VIA aims to develop a methodology for quantifying the impacts of FSC certification for forests, their biodiversity and communities. Its work will make it easier to communicate the benefits of responsible sourcing and encourage more businesses and people to choose responsibly sourced timber. It will also enable us to quantify the impact of our work with FSC and measure progress towards our Net Positive timber aspiration.

During 2015/16 we worked closely with VIA on a number of initiatives. This included:

  • The creation of a Technical Advisory Group with representation from NGOs, standards organisations and academia.
  • Encouraging more businesses to join VIA including Precious Woods, the tropical timber company, and SCA, the personal care products business.
  • Interviewing over 80 businesses to understand the communications challenges they face in relation to sustainable timber.
  • Agreeing seven focus areas for VIA's work based on the research findings: biodiversity, legality, local communities, health and safety, ecosystem services, deforestation, and forest degradation.
Putting a value on responsible sourcing

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