The Kingfisher story

Sustainability is a key part of Kingfisher's heritage and we are now building on these strong foundations.

At the start of 2012 we announced a new corporate responsibility plan called 'Kingfisher Net Positive'. It commits us to a new challenge: to go beyond neutrality, to no longer strive to 'do less' but to seek to make a positive contribution to the world's future.

Our philosophy is that we should eventually be able to put more back than we take out – to be 'net positive'. Our strategy sets ambitious targets across the business until 2020 and focuses on four priority areas: timber, energy, innovation and communities.

Assortment of eco-friendly products

Eco products

We aim to be at the forefront of eco-product innovation by 2020. During 2012/13 products with eco-credentials accounted for 20% of retail sales and we aim for 50% by 2020. 'Best in class', our most innovative eco-products, accounted for 5% of sales. To find out more, visit


Responsible business

We will transform the way we operate to become Net Positive by 2050. As well as focusing on our four key priorities of Timber, Energy, Innovation and Communities, we have committed to manage and improve our impacts right across the business. We will continue to deliver 50 additional targets, which we call the Foundations, which span the four priority areas as well as our Employees, Suppliers and Partners and the Environment. To view our progress to date go, visit the Net Positive: Group performance section.

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