Our markets

 
Map of countries where Kingfisher operates UK & Ireland France Spain and Portugal Poland Turkey and Russia Romainia Germany
  • UK & Ireland
  • France
  • Other international
  • Joint Venture
 

Poland and Russia

Kingfisher is market leader in Poland and is building a new business in Russia. Consumers in these countries have been enjoying increasing disposable income and demand for home improvement. Retail spending in total and the proportion spent on home improvements are both lower than the EU average in these countries but are growing faster as consumers become wealthier and look to improve their homes. Poland has a large, mostly home-owning population with good DIY skills. Russia is the largest European country and developing fast. The home improvement market is being driven by new construction and much needed renovation.

In both markets, consumers have traditionally been served by fragmented small-scale, local outlets and open markets.

Kingfisher also operates a joint venture in Turkey, a fast-developing market with strong future growth prospects.

Spain

Kingfisher operates a small but fast-developing business in Spain, the fifth largest retail market in Europe. Home ownership is high but the proportion of retail expenditure spent on home improvement is significantly lower than the European average. As a result, the home improvement markets are currently less well developed and served by a fragmented group of national and regional retailers.

Romania

Kingfisher acquired Bricostore's 15 home improvement stores in Romania from Group Bresson, a French retail company, in April 2013. It is Kingfisher's first new market entry in seven years.

Bricostore Romania recorded sales of €131 million in 2012 and EBITDA of €5 million. It is one of the largest home improvement retailers in Romania, with well-located stores. Four of the branches are in Bucharest, with most located near other major international retailers. The Romanian stores will be converted into the Brico Dépôt format in due course, providing scope to grow the business to around 50 stores in the longer-term.

Romania is an attractive, growing market for home improvement, with the organized part of the DIY market having trebled in size since 2005 to around €1 billion in 2011. There is a strong DIY culture among homeowners.

Other International

Country Population
(m)1
Households
million1
Market position2 GDP growth 2014(%) estimated3 Market brands Store numbers Selling space
(000s sq m)
Employees
fulltime
Poland 38 15 1 +2.4 Castorama logo 72 529 10,166
Portugal 10.7 4.2 - - Brico Depot logo 2 12 134
Romania 21 7.5 3 2.2 Brico Depot logo 15 139 1,036
Spain 46.5 18 2 +0.6 Brico Depot logo 28 168 1,429
Russia 143 53 3 +2.0 Castorama logo 21 205 2,850
Turkey 74 19 1 +3.5 KoÃtaÅ logo 49 230 3,585
Germany 82 40 Screwfix logo 4 1 78

Contribution to Group sales

Pie chart showing 20% £2.3bn of contribution to Group sales International

20%
£2.3bn*

Contribution to retail profit

Pie chart showing 21% £171m of retail profit International

21%
£171m*

See our brands

  • 1 The Economist Pocket World in Figures 2014
  • 2 Kingfisher estimates
  • 3 International Monetary Fund

Information correct as at 31 January 2015, updated to exclude China following disposal of 70% stake of B&Q China

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