Our markets

 
Map of countries where Kingfisher operates UK & Ireland France Spain and Portugal Poland Turkey and Russia Romainia Germany
  • UK & Ireland
  • France
  • Other international
  • Joint Venture
 

The European home improvement market is an attractive sector, worth £235 billion (1) across a customer base of 320 million (1) homes. Kingfisher currently has a 5% (1) share of this large, fragmented market, meaning there is plenty of scope for growth.

To find out more about the markets in which we operate we surveyed over 15,000 people across eight countries in Europe about the way they view their homes and their attitudes to home improvement. Find out more in our European Home Report.

(1) Source: AMA builders merchants report 2014, AMA commissioned research, Mintel Europe DIY report 2014; BCG, KFI annual reports

France

Country Population
(m)1
Households
million1
Market position2 GDP growth 2014 (%) estimated3 Market brands Store numbers Selling space
(000s sq m)
Employees
fulltime
France 63 27 2 +0.9 Castorama logo 103 1,120 11,320
          Brico Dépôt logo 114 639 7,008

UK & Ireland

Country Population
(m)1
Households
million1
Market position2 GDP growth 2014 (%) estimated3 Market brands Store numbers Selling space
(000s sq m)
Employees
fulltime
UK 62 28 1 +2.4 B&Q logo 3604 2,5704 20,1995
          Screwfix logo 395 25 5,193
Ireland 4.5 2 +1.8 B&Q logo      

Other International

Country Population
(m)1
Households
million1
Market position2 GDP growth 2014(%) estimated3 Market brands Store numbers Selling space
(000s sq m)
Employees
fulltime
Poland 38 15 1 +2.4 Castorama logo 72 529 10,166
Portugal 10.7 4.2 - - Brico Depot logo 2 12 134
Romania 21 7.5 3 2.2 Brico Depot logo 15 139 1,036
Spain 46.5 18 2 +0.6 Brico Depot logo 28 168 1,429
Russia 143 53 3 +2.0 Castorama logo 21 205 2,850
Turkey 74 19 1 +3.5 KoÃtaÅ logo 49 230 3,585
Germany 82 40 Screwfix logo 4 1 78
  • 1 The Economist Pocket World in Figures 2014
  • 2 Kingfisher estimates
  • 3 International Monetary Fund
  • 4 Including Ireland
  • 5 Including Ireland and Kingfisher Future Homes

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