B&Q mobile transactional site
In September 2011, B&Q announced the launch of its mobile transactional site. The site gives on the move access to diy.com with next day delivery on around 15,000 lines and the ability to reserve and collect any product from the full range from a store within half a day.
So far this year, almost 4.5 million users have browsed DIY.com via their mobile device. This experience is now much easier and customers are able to browse and shop quickly with minimum clicks as the site has been specially tailored for mobile devices.
Dave Elliott, Director of MultiChannel at B&Q says; "We're bringing our online channels inline with consumer trends to make it easier for our customers to browse, be inspired and shop for all their home improvement needs on the go with minimum effort and no fuss."