Home Eco paint, B&Q UK. January 2011
B&Q UK’s new Home Eco paint is made from paint collected from local authority recycling points and was launched into larger stores in autumn 2010. As Matt Sexton, B&Q UK’s Director of Corporate Social Responsibility, says: “The average UK household has 17 cans of partially used paint sitting in sheds and around 25% of paint ends up in landfill. But if you take it to a recycling centre it can be given a new lease of life. Every can of Home Eco paint sold will prevent three cans going to landfill”.
At its two eco shops at New Malden and Sutton, B&Q has also introduced a powder-based paint which consumers mix with water at home.