This is our first international, multi-platform marketing campaign, ‘Start Something New’, to support our new range of Unique outdoor products. On air in the UK from, 23rd March to 5th April, the TV advert is a personal story linking new life stages and the promise of new memories to come, with the new product range. Directed by British actor and director Dexter Fletcher (director of the 2016 hit film, ‘Eddie the Eagle’) the advert shows how the new range of products can create a positive change in customer’s lives, thanks to unique designs and accessible pricing. Products are currently available at B&Q. As well as the UK, the advert will also be shown in France and Romania.
Chief Creative Office, Chaka Sobhani; Art Directors, Rob Tenconi & Mark Franklin; Copywriters, Rob Tenconi & Mark Franklin; Client Service Director, Jo Tauscher; Agency Producer, Michelle Hickey;
Director/ Production Co, Dexter Fletcher – Black Label; Exec Producer, Dom Freeman; Producer, Jules Fennell; Editor, James Rose – Cut & Run; Post Production, The Mill; Sound Design, Sam Robson – 750mph; DoP, Ed Wild.
Read the full press release