Our own brand portfolio
Kingfisher has developed a streamlined portfolio of Kingfisher own brands covering our key product categories. Some are established names; others have been newly-created to meet a particular need. Our aim is to have a 50% core common range across all of our businesses.
Each brand features multi-lingual packaging as standard to minimise production lead times. The first common ranges to be delivered under this new strategy are now being phased into stores in B&Q UK, Castorama France, Castorama Poland, Castorama Russia and Koçtaş. Titan, the common range shared by Screwfix and Brico Dépòt, is also now available in stores.
Download the posters below to see our brands brought to life...
Blooma
Blooma provides a timeless collection of garden furnishing and exterior lighting that is inspired by nature itself, so the whole family can all indulge in the delights of the garden as if it were another room in the house.
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Colours
The collection of stylish Colours products gives you the freedom and confidence to explore and express your own style.
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Verve
Whatever your level as a gardener, Verve makes it easy to bring colour, life and nature to your garden. Discover the joy of nurturing your own little patch of nature.
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Cooke & Lewis
Cooke & Lewis skilfully blend expert craftsmanship with imaginative style to bring you a range of beautiful products for the heart of your home.
MacAllister
Dependable and easy-to-use, MacAllister's high-performance hand and power tools are engineered to give you the control and confidence you need to get the job done.
Blyss
Advanced heating and cooling systems, security and water treatment, air treatment and Communication. Blyss puts you in complete control of your home environment, providing you with the level of comfort you deserve.
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Diall
No matter what your skill level, Diall has everything you need to get the job done. Diall's huge range of well-made, dependable and functional products allows you to build the sturdy, reliable base every project needs.
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Form
Created to make intelligent use of any room in the house, Form provides all sorts of practical solutions to help you organise, arrange and unclutter your home.
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Geom
Geom's range of doors, windows and stairs provides everything you need to rethink, redefine, and reshape the space within your own home and turn it into the warm, flexible and inviting environment you desire.
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OPP
The brand that gives all of our consumers access to home improvement by providing entry level products that do the job.
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What's the opportunity?
The lack of sizeable, global manufacturer brands in our sector has meant there has been relatively limited product innovation in recent years to make home improvement easier and more accessible for the consumer. As a result demand has not been stimulated to its full potential.
Our unique contribution as a business to our customers is that we can harness our international scale and sourcing capability, our heritage as a leader in sustainability and our home improvement experience to bring new, more sustainable and more affordable products to market.
By having a 50% core common range across all our businesses we will use our scale to accelerate innovation, stimulating overall market demand and growing our like-for-like ('LFL') sales and our market share.
The more efficiently we can source and market own-brand products to our customers, the greater the benefits we can derive from our Group buying strategy.
