Today's consumers are increasingly looking for newness; new products, new services, new ways of shopping, all at great prices. Kingfisher intends to remain at the forefront of innovation, working with our suppliers to offer our customers new, good value, exclusive products for their homes, as well as services that make their shopping experience as easy as possible. We use customer insight to drive innovation, so we can better capture new ideas and ways of working and share them between our businesses. The following pages give examples of innovation in products, stores and services.
Kingfisher uses its significant buying strength and long established network of sourcing offices around the world to bring innovative products to customers at affordable prices. These range from Kingfisher's own-brand names, such as Colours decorative products and MacAllister power tools, to aspirational ranges by well-known designers.