As modern consumers become ever more demanding, simply having a good quality product at the right price is often no longer enough. Customers want newness, style and faster, easier ways to shop. The best retailers anticipate these trends and capitalise on them. Kingfisher has a good track record of innovation and the pace is increasing, particularly in our larger businesses which trade in more developed markets. In turn, they are sharing their best ideas with our smaller businesses. The following pages give examples of our innovation in products, stores and services.
With significant buying strength and a long-established network of international sourcing offices, Kingfisher is able to bring innovative products to a wider market at affordable prices. As well as all the best known home improvement brands, Kingfisher’s stores also stock a wide range of own-brands such as the Colours decorative products and MacAllister power tools.