Annual Report and Accounts 2007/08
France Operating review
Sustainability at Castorama
Castorama has continued to work with the conservation organisation WWF to promote ‘Partners for the Planet’ products with lower impact on the environment. These include energy saving products, timber certified to FSC standards and paint with the European Eco label. In 2007/08 ‘eco’ products represented 8% of Castorama France’s total sales and included more than 2,000 product lines. During the year, Castorama also launched a new 24 page guide called ‘The Planet, It’s My Home’ featuring solutions for more sustainable living.
Castorama will build on this work in the coming year through a range of initiatives starting with a new merchandising display – ‘La Maison Éco’ – which was launched in the new store in La Défense in April 2008. ‘La Maison Éco’ which identifies products for a ‘healthy, efficient, sustainable home’ will be part of all new stores.
The store opening also saw the launch of Castorama’s new CD-Rom energy efficiency tool for customers, enabling them to calculate an ‘energy scorecard’ for their home and to find alternative products to reduce their consumption.
